Carrington Furniture

Exe make outive Summary Recently, Carrington furniture has acquired an upholstery go with, forage Meadows, Inc. With the merger, the club faces a problem: what gross gross revenue technique to habituate for the future of Lea Meadows. The beau monde is go about with the cream of the current gross revenue agents or implementing a consecrate gross revenue intensity similar to the one in military stick on at Carrington. With the current constraints, the company needs to decide which trend to sell Lea Meadows upholstery wares in a way to trance that the company will continue to demonstrate a 7% growth, without affecting the current sales of both company. Carrington Furniture cover version end each impose no qualifys within Lea Meadows, allowing the company to continue to utilize sales agents or they dismiss change the companys sales techniques. If they choose to change the sales techniques, they preserve either absorb the upholstery companys accounts and use the current sales squeeze or hire a new sales tie to prevail only within Lea Meadows. We have chosen to commute the sales agents of Lea Meadows with a new sales force similar to Carrington Furniture This will allow us cut sales costs, while focusing on thrust the product independently of the case goods. While this may add-on controversy from the sales agents, it enhances the control and brand image of the company (Carrington Furniture) for future growth.

Problem Definition and Statement of Alternatives The problem, or decision to be made, is how sell the products associated with Lea- Meadows Inc. More specif ically, how can we minimise selling costs, ! either through a dedicated sales force or sales agents, in order to none a 7% growth rate of Lea- Meadows, Inc. subject to the constraints that it (1) does not damage sales of Carrington Furniture, Inc. and (2) does not damage the sales of Lea-Meadows. finis Objectives The... If you want to get a full essay, order it on our website: BestEssayCheap.com

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